Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem.

Niche marketing is not about trying to sell your product or service
to the world at large. As a small businessperson, you couldn’t afford
that kind of multi-million dollar advertising budget. It isn’t
possible. You can, however, with only a computer, an Internet
connection and a good idea sell to a smaller audience using niche
marketing.

It is just one of those hard, cruel facts of life that the big boys
have all the money they need to advertise and sell their products and
us little guys are on advertising budgets that are so small they
probably don’t add up to what the big boys spend on paper clips in a
month.